June 04, 2025 Nulo Pet Food Company Supports Friends of the Children Friends of the Children and premium pet food brand Nulo teamed up this spring to make a difference for kids in the recent Paws-For-A-Cause campaign. Nulo donated 10% of sales from products purchased at participating stores in Oregon and Washington from mid-February through March to support the Friends network. The point-of-sale campaign was a huge success, with Nulo donating $75,000 to the Friends of the Children network. As well, Billups Media secured donated billboards across both states, and the campaign was picked up in the Oregonian, with an interview of Simone Biles. As a longtime advocate for Friends of the Children and a Nulo ambassador, Simone Biles was proud to support Nulo’s Paws-For-A-Cause. “I know firsthand the impact that unconditional love and support can have on a child’s life,” Biles said. “I’m thrilled to support the Paws-For-A-Cause collaboration that celebrates Friends of the Children youth and pets to help make sure their pets receive the nutrition and care they deserve in return for the support they offer their families.” “Thanks to Nulo’s generous commitment, every pet food purchase becomes an opportunity to uplift a child and their pet,” said Terri Sorensen, National CEO of Friends of the Children, about the campaign. “We are so grateful for this partnership and for Simone’s continued advocacy.” Friends of the Children thanks both Nulo and Simone Biles for their support!