Dan Shull serves as REI’s chief technology officer. In this role, Shull leads the co-op’s actions to engage the outdoor community through technology across its retail stores, ecommerce channels and more.
Shull joined the co-op in May 2018 to lead customer-facing technology strategy giving everyone, from store employees to our customers, what they need to connect with the co-op. This role brought together REI’s digital and in-store experience, organizing the work in a way that was customer-focused. Shull provided leadership and vision to unite and drive these foundational parts of the business, seamlessly bringing them all together.
Previously, Shull served as chief information officer at Signet Jewelers. Prior to that, he was vice president of technology strategy, architecture and portfolio at Nike and responsible for developing the future state vision for Nike Technology.
Shull has over 30 years of Fortune 500 experience helping large technology teams and companies achieve success across a wide range of challenges. He has a bachelor’s degree in Computer Science from the University of Phoenix and an MBA from the University of Michigan.
Shull and his wife Helana have been married for over 25 years and enjoy the company of their pets. You will regularly find them outside hiking and exploring Hawaii and the Pacific Northwest.